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Should You Still Invest in SEO in 2026? The Honest Answer for Founders
Somewhere in the middle of every review call since December, the same question shows up. "Traffic isn't growing anyway. Should we even continue with SEO?"
Why Your ROAS Is Lying to You and What to Track Instead
This might be the most unpopular thing I say to D2C founders: your ROAS number is probably the least useful metric in your entire marketing dashboard. I know. ROAS is the holy grail. It's the number every agency reports, every founder obsesses over, and every Meta ads "expert" uses to prove their campaigns are working
Meta CPMs Are Up 60%. Here's What Smart D2C Brands Are Doing About It
If you're running Meta ads for a D2C brand in India right now, you already know the pain. CPMs that were ₹80-120 in 2023 are now sitting at ₹150-200+. In some categories like beauty and personal care, we're seeing ₹250+ CPMs during peak seasons.
Your Demand Gen Funnel Is Broken and More Content Won't Fix It
I talk to B2B founders and marketing heads almost every week. And the conversation usually starts the same way: "We need more content. More blogs, more whitepapers, more webinars. Our funnel is thin and we need to fill it."
Why 90% of "AI SEO" Advice Is Just Repackaged 2019 SEO
Every week I see a new LinkedIn post or blog claiming to crack the code on "AI SEO." New frameworks. New acronyms. New tools that promise to 10x your organic traffic using AI.
AEO vs GEO vs Traditional SEO: What Actually Matters in 2026
The unsung pipeline lever for B2B SaaS in 2026.