GUIDE index
Latest guides
Why Most D2C Brands Have CAPI and Still Lose Money on Meta Ads
Around 90% of medium-to-large D2C brands running Meta ads have the Conversions API integrated. On paper, that sounds like a solved problem. In practice, it isn't.
Your Product Is Only 25% of the Battle. GTM Is the Other 75%
This is a straight, practical guide for B2B founders who are pre-launch or just out the gate and need to find their first paying customers. Stop Optimizing for Traffic. Start Optimizing for Conversations.
Strategy when a giant owns your category and your inbound dries up
For B2B companies with thin inbound and a competitor outranking them on every keyword that matters. Why more content won't close the gap. How to reframe the category, win the comparison searches buyers actually run, and get cited in AI answers. Plus the order to do it in.
The GTM Mistake Every Founder Makes: Building for Everyone
I need to tell you about a conversation I had with a SaaS founder last month. He'd been running for about 14 months. Decent product. Real problem being solved. Small team, bootstrapped, doing about ₹15L MRR. I asked him who his product was for.
GTM Guide: Your GTM Strategy Failed Because You Skipped the Boring Parts
I've reviewed probably 30+ go-to-market plans in the last year. Pitch decks, Notion docs, Google Slides with beautiful diagrams showing how a product is going to take over its market. And almost all of them have the same problem: they skip the boring parts.
The B2B Demand Gen Playbook Nobody Talks About: BoFU First
This is going to be a controversial take in some circles, so let me just say it upfront: if you're a B2B company with limited resources and you're trying to build a demand gen engine, start from the bottom of the funnel and work your way up.