Always-on capture. SQLs you'd defend in front of a CFO.
Inbound, outbound, and nurture — designed as one motion. We rebuild from the SQL backwards, not the form-fill forwards. The dashboard you'd take to the board, not the one you avoid.
The problem
MQLs that never become anything.
Your funnel reports look healthy until you trace any single MQL through to SQL. Half are wrong-fit, a quarter are nurture-stuck, and the rest belong to deals sales were already running. The number means nothing.
- MQL definitions are political — every team defines them to make their number.
- Outbound and inbound run on different tools, different lists, different scoreboards.
- Nurture sequences haven't been re-edited in eighteen months.
- Sales doesn't trust the lead source field, so attribution is fiction.
Our take
Capture, qualify, nurture — as one motion.
We rebuild the funnel from the SQL backwards. Define what a real SQL looks like with sales, then design the capture and nurture systems that produce them. Inbound and outbound on shared lists. One dashboard. One number.
Channels are subservient to the motion. We pick them, we operate them, and we kill the ones that don't earn their keep within 60 days.
Channels we operate
Wherever your buyer already is.
Custom signals + Clay enrichment + personalised opens. Reply rates we'd put on a slide.
Domain warm-up, signal-driven sequences, reply handling. Built on Smartlead/Apollo + bespoke.
Customer.io / HubSpot. Behaviour-triggered nurture, not date-based blasts. SQL-attribution by sequence.
Where AE-led motions still win. We produce, host, and follow up. Pipeline-attributable inside two weeks.
Where it earns its keep. We've shipped engagements without a single gated asset. Both are valid.
n8n / Make / Clay / custom. Signals → enrichment → personalisation → send → CRM. Operates while you sleep.
How we run it
Diagnose. Rebuild. Automate. Scale.
We trace 100 recent leads, source to SQL. Where they stuck, where they died. Most teams find a 40% efficiency leak inside a week.
Define SQL with sales. Redesign the qualification logic. Rebuild the lead flow inside HubSpot/Salesforce. Sales signs off.
Outbound sequences live. Lifecycle nurture rebuilt. LinkedIn cadence in market. We run them, not advise.
What worked gets automated. What didn't gets killed. Weekly demand review with sales — no more separate scoreboards.
What you get
A demand team, on your bench.
Senior demand operators with their hands on the tools. We don't sell strategy and walk; we run the campaigns ourselves.
- Demand lead — 8+ years in B2B revenue ops or demand gen
- Lifecycle marketer + outbound operator
- CRM + automation engineer (HubSpot / Salesforce / Clay / n8n)
- Server-side measurement + one source-of-truth dashboard
- Weekly demand review with your sales team
- 60-day proof checkpoint — go/no-go on each channel
Receipts
What it looks like in the wild
Everybody wants an agency that gets results. Fewer want one that tells them they’re wrong.Abhirup did both for Ambee. He flagged our US marketing plan before we could execute it wrong. Clearly. With reasons. Then helped us build something that actually worked.He’s not a vendor. He’s the guy who warns you, explains why, and then delivers anyway.
Abhirup bring a very go-to-person attitude at work, plays very well between your challenges and how we could turn them around.Has sound knowledge and often comes about with interesting ways to build into your seo. Would recommend working with him.
GTXO Consulting were true partners in helping Shopflo crack and scale a new advertising channel.When we hit an early roadblock, Abhirup worked closely with our team, went beyond scope, and helped solve deeper marketing challenges that were blocking performance.I’d highly recommend him and his team for innovative marketing experiments. He won’t act like a vendor. He’ll challenge you, disagree when needed, and stay committed to your goals.
Get a free funnel diagnostic.
30 minutes. Send us your last 90 days; we'll trace 50 leads end-to-end and name the three biggest leaks. Yours to keep.