Lean GTM that ships in weeks, not quarters.
Positioning, ICP, motion — written down in five pages, shipped against in 90 days. We compress strategy into a working week and run it ourselves.
The problem
Strategy decks that never ship.
Six weeks of interviews. A 70-slide deck. One action item ("hire a PMM"). The team nods, files it, and goes back to running the same playbook they had on week one. The deck is a compliance artifact, not a plan.
- Strategy work is too theoretical to operate against day-to-day.
- Positioning lives in a Google Doc — never shows up in a single ad, page, or email.
- Channel mix is inherited, not chosen. Nobody has measured a real alternative.
- There's no week-by-week plan, so quarter one slips into quarter two.
Our take
Five pages. 90 days. One scoreboard.
We write GTM as an operating document, not a strategy deck. Five pages: ICP, positioning, channel hypothesis, motion, milestones. Then we ship against it for 90 days — with the team that wrote it.
If we can't compress your GTM into five pages, the strategy isn't done yet. If we can't ship against it in week three, the plan isn't real.
What we deliver
Six artifacts. All operational.
The specific firmographic + behavioural signals that score a fit. Salesforce/HubSpot-ready.
One-page narrative + headline + three sub-points. Every ad, page and email derives from it.
Which 2–3 channels you'll commit to, why, and what would falsify the choice.
PLG, sales-led, hybrid — defined for your stage. Handoffs, owner, SLAs.
Week-by-week plan with named owners. Day 30 milestone. Day 60. Day 90. No vibes.
The single page we update every Monday. Numbers, decisions, blockers. It's the cadence.
How we run it
From interview to in-market in 21 days.
Founder + CRO + CMO + best customers + worst customers. Sales call review. We listen for the pattern that nobody's named yet.
Positioning, ICP, channels, motion — drafted in a working week. Reviewed once, shipped.
First ad with the new positioning. First LP with the new narrative. First sales email rewritten. We measure from week three onward, not week thirteen.
We run the weekly. We push milestones. Day 60 is the first real proof point; day 90 is the scaling decision.
What you get
An interim CMO + chief of staff for 90 days.
Senior operators who'll write the strategy and stay to run it. Not a deck and a goodbye.
- Practice lead (ex-CMO / VP Marketing at a name you'd recognise)
- Chief of staff for week-by-week execution
- Customer + sales interview write-ups (audio + extracted insights)
- Five-page GTM operating doc — yours to keep, forever
- Weekly operating meeting + 60-day proof checkpoint
- Optional: founder media coaching for category-defining moments
Receipts
What it looks like in the wild
Everybody wants an agency that gets results. Fewer want one that tells them they’re wrong.Abhirup did both for Ambee. He flagged our US marketing plan before we could execute it wrong. Clearly. With reasons. Then helped us build something that actually worked.He’s not a vendor. He’s the guy who warns you, explains why, and then delivers anyway.
Abhirup bring a very go-to-person attitude at work, plays very well between your challenges and how we could turn them around.Has sound knowledge and often comes about with interesting ways to build into your seo. Would recommend working with him.
GTXO Consulting were true partners in helping Shopflo crack and scale a new advertising channel.When we hit an early roadblock, Abhirup worked closely with our team, went beyond scope, and helped solve deeper marketing challenges that were blocking performance.I’d highly recommend him and his team for innovative marketing experiments. He won’t act like a vendor. He’ll challenge you, disagree when needed, and stay committed to your goals.
Get a free GTM diagnostic.
30 minutes. We'll look at your positioning, your channel mix, and your week-by-week reality. We'll tell you the gap between your strategy and your pipeline. Yours to keep.