Ad spend that pays you back 3–4× — and proves it.
Most agencies optimise for the dashboard. We optimise for the P&L. Creative engine, measurement, and weekly P&L review — by senior media buyers who've spent eight figures of their own.
The problem
Your CAC is up. Your platforms can't see why.
iOS and consent walls broke the dashboards. Most paid teams kept reporting from them anyway. The result: high impressions, polite dashboards, soft pipeline.
- Creative variants ship once a month, not once a week.
- Landing pages are designed for the website, not the ad.
- "Conversions" includes 60% of traffic the model is guessing about.
- Spend grows linearly; pipeline grows logarithmically.
Our take
Treat paid like a product line.
We run paid the way a product team runs a feature. Hypotheses, ship cadence, measurement, post-mortems. The creative engine and the LP engine ship together. Measurement is server-side and unflinching.
No retainer-for-reporting. We're on the hook for the number.
Channels we run
Wherever your buyer already is.
Creative engine + UGC pipeline. Daily-ship cadence for D2C; weekly for B2B.
Targeting that actually targets. Account-list buys, role-specific creatives, conversation ads.
Branded + non-brand discipline. Demand capture and demand creation, separately budgeted.
Where technical buyers actually research. Underpriced inventory if you have a thesis.
For D2C and consumer-edge B2B. Hook + value-prop + CTA in 7 seconds, shipped weekly.
The channel everyone forgets. Trust transfers; CTRs eat all of yours.
How we run it
A 90-day cycle. Built to compound.
Days 1–7. Account audit, creative review, attribution check, ICP interviews. Out: a one-page paid thesis with the three biggest leaks.
Days 8–21. Concepting → motion + static. Brief library, creative ops, ship 6–10 variants per channel each week from week two.
Days 14–30. Server-side conversions, post-purchase surveys, MMM-lite. We get to a CAC number we'd defend in a board meeting.
Days 30–90. Weekly huddle, monthly P&L review. Kill the bottom quartile, scale the top quartile, document what worked.
What you get
Senior operators. Not a project plan.
Your engagement includes the people, the tools, the creative ops, and the measurement — wired together. No PMs forwarding emails between specialists.
- A dedicated paid lead — 8+ figures of personal spend
- Creative team: 1 strategist, 2 designers, 1 motion editor
- Landing-page builds (Webflow, Framer, or your stack)
- Server-side measurement + post-purchase attribution
- Weekly huddle in your Slack; monthly P&L readout
- Quarterly creative-and-channel retrospectives
Receipts
What it looks like in the wild
“Abhirup proved to be an exceptional partner for our GTM initiatives. His expertise in executing our paid marketing experiments accelerated our testing cycles significantly.Through his partnership, we were able to generate a substantial sales-qualified pipeline in a short time frame”
“GTXO Consulting were true partners in helping Shopflo crack and scale a new advertising channel.When we hit an early roadblock, Abhirup worked closely with our team, went beyond scope, and helped solve deeper marketing challenges that were blocking performance.I’d highly recommend him and his team for innovative marketing experiments. He won’t act like a vendor. He’ll challenge you, disagree when needed, and stay committed to your goals.”
“Everybody wants an agency that gets results. Fewer want one that tells them they’re wrong.Abhirup did both for Ambee. He flagged our US marketing plan before we could execute it wrong. Clearly. With reasons. Then helped us build something that actually worked.He’s not a vendor. He’s the guy who warns you, explains why, and then delivers anyway.”
Get a free paid audit.
30 minutes. We'll look at your accounts, your creative, and your landing pages. You leave with the three biggest leaks named and ranked — yours to keep, even if we don't work together.