Fix the maths. Then scale spend.
Founder-led brands hitting the LTV/CAC wall. We rebuild the creative engine, the landing page, and the retention loop before we ever ask you to put more money into ads.
What we hear, constantly
Spend is up. Margin isn't.
iOS broke the dashboards. Creative volume isn't keeping up with platform demand. Your landing page is your homepage. And retention is reactive — a weekly newsletter, two abandoned-cart emails, nothing else.
- CAC is climbing every month; you don't know which channel to blame.
- 60-day LTV looks fine; 12-month LTV doesn't.
- Creative ships once a month. Platforms reward weekly.
- Your landing page is the homepage — and it's costing 30%+ of conversion.
- Lifecycle/CRM is two abandoned-cart emails, run reactively.
Our take
Contribution margin first. Spend last.
We rebuild the maths before we touch the budget. Creative engine on a weekly cadence. Landing pages that match the ad. Lifecycle CRM that compounds 60-day LTV into a 12-month number you'd defend.
Once the unit economics work, paid scales itself. Most agencies sell more spend; we earn the right to scale yours.
The playbook
The D2C playbook
Five solutions sequenced for founder-led D2C. Paid is the visible layer; creative + CRO + lifecycle is what makes it work.
Paid Marketing (Meta + TikTok)
Creative engine + UGC pipeline. Daily-ship cadence. Server-side measurement underneath.
See solution → 02 · Unblocks paidCreative engine + UGC
1 strategist, 2 designers, 1 motion editor. 30+ creative variants/month, briefed to a scorecard.
See solution → 03 · Unblocks paidLanding pages built for the ad
Ad-to-LP message-match. Built in 72 hours. A/B-tested by us, not assumed by you.
See solution → 04 · Compounds marginLifecycle + retention CRM
Klaviyo / Customer.io. Trigger-based, not date-based. 60-day → 12-month LTV growth is the win.
See solution → 05 · Long-term moatAI-Led SEO + content
Owned audience for when paid is too expensive. Slow build; pays for years.
See solution → 06 · OptionalAI Solutions for Marketing
Bundling logic, quiz-based product finders, retention micro-apps. Margin-accretive tooling.
See solution →Receipts in this category
Three D2C engagements, numbers attached.
How we 3× pipeline for a Series B dev-tools company
Programmatic SEO + outbound automation. From 40 demos/mo to 138.
Cutting CAC by 41% before scaling spend
Creative engine + LP rebuild. We fixed the maths first.
The scoreboard
The numbers we commit to.
For D2C, the scoreboard is contribution margin, not revenue. Spend that doesn't earn its keep gets killed inside 60 days.
Want a D2C-specific audit?
30 minutes. We'll look at your ad accounts, your LPs, your CRM. We'll name the three biggest margin leaks. Yours to keep, even if we don't work together.