Look senior. Sound differentiated. Book the call.
Boutique firms that need to compound their authority. Authority-led content + outbound — not lead-magnet farms, not gated whitepaper traps.
What we hear, constantly
Referral growth has a flat line.
Partner network grew the firm for a decade. It can't grow it for another. The pipeline conversation in the partner meeting is the same one as last year — and the year before.
- Inbound is referral-only. Growth tracks the partner network's stamina.
- Brand sounds like every other firm in the category. Differentiation lives in proposals, not in market.
- Thought leadership exists, but doesn't convert to booked calls.
- LinkedIn is patchy. Partners post inconsistently. No system.
- No infrastructure to repackage client work into authority assets.
Our take
Authority is a system, not a personality.
We treat partner authority as content infrastructure: each partner has a content cadence, each cadence has a repackaging plan, each piece has a distribution motion. The system runs whether or not anyone feels inspired this month.
Sales Navigator outbound, partner-amplification on LinkedIn, and a small library of authority pieces compound into booked calls. We don't gate anything — gating works against you in this category.
The playbook
The Consulting playbook
Five solutions, sequenced for boutique firms. Content leads; everything else amplifies.
Content Strategy
Partner-led pieces, customer stories, sharp POVs. The content sales partners actually want to share.
See solution → 02 · Compounding playAI-Led SEO
Authority-led, citation-friendly content. Get quoted by LLMs when buyers research your category.
See solution → 03 · Channel focusOutbound on Sales Navigator
Partner-led outbound — partners stay on-brand; we run the cadence underneath.
See solution → 04 · Pair with contentPaid Marketing (LinkedIn)
Boosted partner posts + thought-leader ads. Cheap impressions on the right buyer's feed.
See solution → 05 · Stage-specificGTM Strategy
Repositioning for firms whose offering has grown past their original pitch. Five-page operating doc.
See solution → 06 · OptionalAI Solutions for Marketing
ROI calculators, diagnostic micro-tools, partner-page generators. Authority instruments, not lead magnets.
See solution →Receipts in this category
Three Consulting engagements, numbers attached.
How we 3× pipeline for a Series B dev-tools company
Programmatic SEO + outbound automation. From 40 demos/mo to 138.
Cutting CAC by 41% before scaling spend
Creative engine + LP rebuild. We fixed the maths first.
The scoreboard
The numbers we commit to.
For Consulting, growth is partner-amplified. We score on the metrics that compound: call volume, close rate, deal size, partner-attributed pipeline.
Want a Consulting-specific audit?
30 minutes. We'll look at your partner content cadence, your inbound channels, and your three biggest leaks. Yours to keep.